The future and social action in childhood and adolescence

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Challenge

During the last few years UNICEF Spain has been immersed in a process of modernisation and digital transformation which has implied a process of transversal innovation in order to reach the objectives of Agenda 2030.

Within this strategy the aim was to develop a future strategy and a package of activities which had innovation and digital transformation at its core, acting as a lever to take on new social challenges.

Solution

After an immersion and investigation stage which included interviews with actors relevant to the sector (the general public, NGOs, private businesses, educational institutions…) we developed a creative and strategic concept: FUTURI&A

FUTURI&A came about as a strategic platform to include all innovative actions of UNICEF Spain, as well as being the seed to create a community of social innovators for childhood and adolescence.

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