Designing the Socio Digital Ecosystem

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The world of NGOs is experiencing a moment of change. What is needed is a greater commitment to the most pressing causes of poverty and inequality and a greater participation and knowledge of society in its Social Impact.

The general public has diversified resulting in a need to understand, map out and prioritise the challenges and the levers of transformation that will guarantee the future relevance of OXFAM INTERMÓN and its impact capacity.

Within this context, the Oxfam Intermón team has worked with Innuba to connect social demands and strategic challenges to generate digital solutions with an innovative and participative focus.


From a starting point of listening to and understanding members, allied NGOs, social agents as well as people from all departments of OXFAM, a Map of Challenges and Strategic Opportunities was devised.

A selection of opportunities was extracted from this map. Ideal opportunities to maximise the advantages of digital technologies for the creation of ecosystems, to attract social participation and innovation in new means of financing.

A variety of digital solutions were devised which were evaluated internally and whose concepts and prototypes (lo-fi prototypes) were tested with the target public.

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