Connecting purpose with business and culture

BusinessCultureImaginePurposeServicesStrategyUnderstand

Challenge

The Marjal Group has initiated a process of business and cultural transformation. It wanted to start off on this journey by placing the ‘ambition of a life well lived’ at the heart of its culture and its vision of the future.

This purpose had to be generated in a participative way, involving all areas of the business, while identifying areas of improvement directed towards impact.

Solution

Within a Collaboration Framework, Innuba has worked with Marjal to define the purpose of the group, elaborate an Action Plan for Cultural Transformation, clarify purpose in a new Value Offer for Suiters and devise a new business model in the area of ‘Flex Living’.

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